Own brand means better margin, but only if the groundwork is done. A short checklist from our projects.
Private label is the fastest route to better margin, and the fastest route to a warehouse full of products nobody wants. The difference is almost always the preparation.
Settle volume first. Factories price by run, and a realistic first order decides the entire calculation. Then: which certifications does your category require in Norway and the EU?
Point three is packaging. It has to work on the shelf, in the e-commerce image and on a pallet. Point four is the timeline, count sixteen to twenty-four weeks from approved sample to goods received.
And point five: decide who owns the design files and the tooling. It sounds dull right up until you want to change factory.