Blog
Notes from the trade
Short pieces on brand building, assortment and life in Nordic retail.
12 May 2026
How to build an assortment that actually sells
More SKUs is rarely the answer. Here is how we work with store owners to find the twenty products that carry the shelf.
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3 April 2026
Private label: five things to settle before you start
Own brand means better margin, but only if the groundwork is done. A short checklist from our projects.
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18 February 2026
What we learned launching DSound in volume retail
Portable audio is a crowded category. Here is how we placed DSound between cheap import and the premium names.
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We like good products and short decisions.